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Her work focuses on researching and establishing design pillars for beloved properties, architecting narrative systems, and leading cross-functional teams through complex adaptations. During her career, Inari analyzed IP potential for properties, developing frameworks for translating franchises into interactive formats while preserving core character dynamics and thematic depth. Inari has mentored over 100 design projects, spoken at 10+ conferences, and appeared on 40+ podcasts discussing systems design, storytelling, and inclusive practices. https://images.squarespace-cdn.com/content/v1/676540a9e6c04d76b58aa001/8d2e089e-4650-4083-9975-e7b6b36999ea/Tatu+P.jpg News - Meet the Mentors | Transmedia Game Jam - Tatu Petersen-Jessen | CEO & Co-Founder CEO and Co-Founder of Odd Latent, an AI-native game studio built around GenAI as real production infrastructure from day one. Previously Senior Art Director at Rovio and Art Team Manager at Remedy, he has led large creative and production teams across mobile and AAA, overseeing pipelines, outsourcing, and hands-on development through scale and pressure. Tatu is passionate about philosophy, leadership, AI, and art - and serious about improving how we work, think, and create across all of them. https://images.squarespace-cdn.com/content/v1/676540a9e6c04d76b58aa001/356baef4-5167-4376-9d58-98fe20ff623d/Begum.jpg News - Meet the Mentors | Transmedia Game Jam - Begüm Doğan | Marketing Strategist Begüm Doğan, aka "The Marketing Witch" is a game marketing strategist, consultant, and coach with 13 years of experience in tech marketing, including 8 years in the games industry. 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